This is an excerpt of long form copy written for an online sales funnel.
Between Facebook Posting, Commenting, Sharing, And Going Live, Do You Ever Wonder...
Is The Time I Spend On Facebook Trying To Promote The Church Actually Worth It?
Whether you're a pastor, a church staff member, or a volunteer that's tasked with managing your church's social media pages, you fall into one of these 3 categories:
1. You're a social media natural. You've got large followings and you're all over Facebook, Instagram, Twitter, and maybe even Snapchat! Your social media posting, commenting, and sharing is worked into your everyday routine and is simply a part of your life.
2. You know you're way around social media, and you know the importance of it, but you find the amount of time it takes to do it right a bit daunting. You know you should be posting more than you do to interact with more people about the church, but a lot things in life take priority over social media, right?
3. You know what it is, but you really don't do social media. You know you're supposed to be doing it because that's where everyone is, but you're not really into it, you don't really want to learn how to do it better, and you have no idea where you'd find the time even if you wanted to.
I personally fall into category 2 most of the time.
I'm a church volunteer staff member. I'm not paid and I'm part time, but I manage our church's website, app, and I'm supposed to be over the church's social media. However, I must admit that while I have plans on how to promote our church and attract more visitors on social media, I simply haven't managed to find the time to do it.
EVERYONE IS ON FACEBOOK RIGHT?
If you're like me, you know it's important for a church to be active on social media, especially to reach people 35 and under. But truthfully, Facebook's reach goes well into people in their 60's now, so you really can reach everyone from teens to seniors there.
But no matter how well my intentions have been, I simply haven't found the time to make the most out of Facebook for our church.
And whether you fall into categories 1, 2, or 3 above - a social media wiz, knowledgeable but lacking time, or a total novice - we all share the same limitation, and it's a limitation that is costly for anyone trying to accomplish anything on social media, and that is TIME!
Social Media is Time Consuming
I don't mean posting a few times here and there. I mean that doing social media right and in a way that attracts new people to your church CONSISTENTLY IS SOOOO TIME CONSUMING 🙁
SOCIAL MEDIA CAN EAT UP VALUABLE TIME
It just takes a lot of time to get the most out of social media. Posting, going live, looking at other people's posts and then commenting on theirs can end up stealing away a lot of your time. I know it has mine.
I KNOW BECAUSE I WAS THERE
Like you and your staff, I was tasked with attracting new visitors to church through social media, as well as with training others to do so. It wasn't easy to do as a part time volunteer, working with other part time volunteers. And even if you're a full time paid church staff, you're plate is already overloaded. I know how it is working in ministry, whether as a paid staff, which I have been before, or as a volunteer, which I am now.
LOOKING FOR A SYSTEM, BUT...
Churches are all about systems. There's systems for growth, systems for discipleship, systems for finances, systems for training, systems for systems lol. I had even put together my own social media system for the church, but I kept running out of time. Other than finding more hours in a day or a new person joining the church who was already a social media expert with a lot of time on their hands, I wasn't sure how this situation was going to change for me.
BUT THEN I DISCOVERED A POWERFUL NEW TIME-SAVING SOCIAL MEDIA SECRET THAT MANY EXPERTS HAVE RECENTLY BEGUN USING
What did I found out? Believe it or not, what I found out is this: A lot of big companies and internet marketing pros have begun using software to automate their conversations on Facebook, meaning they can have hundreds and even thousands of simultaneous conversations going on with different people all at the same time...all on autopilot, meaning they don't have to have someone in Facebook replying to people 24-7. It can even happen while they're asleep!
So when I found out about this little secret the experts were using, I knew I had to see how to apply this to my work in ministry. If this stuff worked like the technology promised, it was going to be the answer to most of my church-related social media woes.
First and foremost, I would go from being time-poor to time-rich when it comes to social media, meaning this software would begin to put the hours in for me. All I would have to do is set it up, and it would then run on autopilot.
I knew if this software could be used to help companies sell widgets, weight loss pills, and shoes on the internet, it could certainly be used to help bring new people to our church to hear the gospel and connect with other people who could help them along their journey to becoming the person God created them to be.
I believe in our church or I wouldn't be there. I know you believe in your church also. As the (capital C) Church, we have the best product on the planet. We just need to share it with more people, and inviting people to church has always been a good place to start.
I thought to myself, this technology could basically get Facebook to start connecting with new people and inviting them to church on autopilot. This is amazing!
Introducing Facebook Messenger Bots for Churches and Ministries
The new way to automate your church's Facebook marketing efforts.
Literally talk to hundreds or thousand of prospective new guests simultaneously...on autopilot!
Like I said, I was supposed to be managing our church's social media, but I simply had not been able to find the time or adequately train other volunteers.
I had even wrote down an elaborate plan to promote the church on Facebook. It involved posting weekly about the sermons, coordinating the sharing times, integrating our members into the plan, and a bunch of other stuff. However, lack of time to execute all this kept holding me back.
Automated church marketing on Facebook
But with Facebook Messenger bots, I had the opportunity to create automated conversations with unlimited people about our church...right inside of an app that people are already using everyday. It doesn't get any better than that!
Better than trying to market the church by email or text messaging
That means I didn't have to try to email people, only to see my email get lost in their inbox and never opened. And I didn't have to try to get people to give me their cell phone number so I could put them on a text list, which only works for people who are already members of your church. It's not likely you're going to get a new person to give you their cell phone number and volunteer for you send them automated text messages.
Doesn't require much technical training
Training people to manage a website, do graphic design, or write email newsletters is either highly technical, requires a creative aptitude, or simply takes a lot of time. This can make it difficult to build a volunteer marketing team at church. The other option is paid professional marketing staff, but most churches don't have a budget for that.
Messenger bots solve of lot of these problems. Once configured, they run on autopilot. No need for a lot of ongoing technical maintenance from a human.
Spend less time on social media and more time with real hands on ministry
And most importantly, I don't have to spend tons of time on Facebook trying to grow my church's social media following manually with a bunch of posting and commenting if I didn't want to. I could spend time with my wife and kids instead. I could spend time on other more direct forms of ministry, making personal contact with people, or whatever else I could doing with my time.
And I could develop a duplicatable system that other churches can use!
Imagine connecting with hundreds of potential visitors with little to no effort on your part or that of your team!
As well as get more of your existing members involved in ministry.
- Bring more visitors every Sunday morning.
- Get more people to join small groups, Sunday School, or your disciple programs.
- Remind missing members to come back.
- Increase tithes and offerings.
- Connect with more people in need of prayer.
- Target specific people (both members and non-members) with sermons you preach about issues that relate to them specifically because you used a bot to engage them in conversations in which they tell you what issues are most important to them.
And so much more than can all happen on autopilot, at the convenience of the person you're trying to reach, and all inside of an app they're already used to using everyday, that already has their email address, and sometimes even their phone number. Your ability to follow up with new prospects before they step foot in your church is exponentially higher in Facebook Messenger bots than any other form of marketing.
And spend less time on your phone on social media when you should be spending it engaged with your wife and kids (oh wait... maybe that's just me lol).